At the recently concluded star-studded trade presentations, the premier Filipino multimedia company rolled out its key projects for 2012, which can provide the best platform to deliver its partner-advertisers’ key messages.
GMA proved to be the most cost-efficient channel amid stiff competition, as its parent company GMA Channel 7 earns the distinction of being the national ratings frontrunner among competing local free-to-air stations, based on data from broadcast industry’s more trusted ratings service provider Nielsen TV Audience Measurement.
And for the first quarter of 2012, GMA is all set to launch an extensive rundown of all-original productions on primetime and daytime.
Widely regarded as the country’s most trusted broadcast news organization, GMA’s News and Public Affairs team also powers the number one news channel in the country – GMA News TV (News TV). In less than a year since its launch, News TV already bagged more than 25 local and international awards.
The channel’s formidable roster of topnotch news and public affairs programs is bannered by its credibility strip, which features five of the countries most respected broadcast journalists, every 8pm on weekdays – Brigada with Jessica Soho on Monday; Powerhouse with Mel Tiangco on Tuesday; Bawal Ang Pasaway Kay Mareng Winnie with Prof. Winnie Monsod on Wednesday; Investigative Documentaries with Malou Mangahas on Thursday; and Motorcycle Diaries with Jay Taruc on Friday.
GMA Radio, meanwhile, continues to grow its listening audience not only thru hit programming thrown in the airwaves, but also thru physical on-ground events in the barangays.
GMA’s compelling performance also manifests in the regions, where GMA Regional TV (RTV) customize programs to cater to the regional audience. With its improved signal quality and widened coverage, GMA broadcasts extensively throughout the Philippines, its signal reaching approximately 96.7% of the Urban TV Households.
Overseas, GMA International stays in touch with Filipinos from all over the world. Its three premier international channels, namely, GMA Pinoy TV (GPTV) – the best in Pinoy entertainment, GMA Life TV (GLTV) – the best in Pinoy lifestyle, and GMA News TV (News TV) International Edition – the most credible news channel, are present in five continents and 87 countries.
On top of the trailblazing success of GMA’s online projects Youscoop, Fanatxt, and Augmented Reality, the Network’s online presence is further improved through the launch of the all-in-one media portal GMANetwork.com.
GMA Chairman and CEO Atty. Felipe L. Gozon welcomes 2012 with a positive outlook for the year ahead, and raises confidence in getting a bigger share of the advertising budget due to leadership in nationwide ratings.
GMA President and COO Gilberto R. Duavit, Jr. added that a substantial percentage of the annual targets for 2012 has already been secured by the sales team this early. He added that part of this year’s capital expenditures will be used to launch three more originating stations in Bicol, Ilocos, and Batangas.
These new regional stations add up to GMA’s nine originating stations and 50 transmitting stations nationwide.
GMA’s top management led by Gozon, Duavit, GMA EVP and CFO Felipe S. Yalong, GMA Marketing and Productions, Inc. (GMPI) President and COO Lizelle G. Maralag, along with a strong lineup of Kapuso actors and actresses led by Marian Rivera, Dingdong Dantes, Geoff Eigenmann, Sid Lucero, Alessandra De Rossi, Chris Tiu, Bianca King, Glaiza De Castro, Dennis Trillo, Bela Padilla, Kris Bernal, Mark Herras, Polo Ravales, Luis Alandi, Sarah Lahbati, TJ Trinidad, JC Tiuseco, Kylie Padilla, Rocco Nacino, Bea Binene, Jake Vargas, Lousie delos Reyes, Derrick Monasterio, and more graced the two-day event held at the New World Hotel (Makati).
With a power play of all platforms on-air and online, there is nowhere else to go for GMA but up. (GMA 7)
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